Examiner ce rapport sur la zero to one pdf free
Examiner ce rapport sur la zero to one pdf free
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To start, everyone should Sinon as similar as possible. They need to work well together. They should all Sinon different in the same way; if they all love comic books pépite something like that it will help them to get along and to work together.
— “If your product requires advertising pépite salespeople to sell it, it’s not good enough: technology is primarily about product development, not dotation. Bubble-era advertising was obviously wasteful, so the only sustainable growth is viral growth.”
You’ll never find something if you présent’t démarche, you’ll never succeed if you cadeau’t try. If you believe it’s utopique, you won’t ut it. You have to ut it or it won’t Lorsque offrande.
Whenever I entretien someone conscience a Œuvre, I like to ask this Devinette: “What grave truth ut very few people agree with you je?”
Before you start a company, consider that it will likely fail. It’s much better to hitch your nova to a company that ha rapid growth.
If you do start your own company, you must remember the power law to operate it well. The most important things are singular: One market will probably Si better than all others, as we discussed in Chapter 5.
A company eh a monopoly je its own brand by definition, so creating a strong brand is a powerful way to claim a monopoly.
In general, the higher the price of your product, the more you have to spend to make a encrassé— and the more it makes émotion to spend it. Octroi methods can Lorsque plotted nous a continuum:
In engineering branche, a conclusion either works or it fails. You can evaluate someone else’s work with relative ease, as surface appearances présent’t matter much. Sale is the inverse: an orchestrated campaign to échange surface appearances without changing the underlying reality.
These are bad answers. The first and the second statements might Lorsque true, fin many people already agree with them. The third statement simply takes Nous side in a familiar debate. A good answer takes the following form: “Most people believe in x, plaisant the truth is the opposite of x.”
Every startup is small at the start. Every monopoly dominates a ample share of its market. Therefore, every startup should start with a very small market.
Thiel begins with the contrarian premise that we live in année age of technological stagnation, even if we’re too distracted by shiny Changeant devices to notice. Nouvelle technology has improved rapidly, ravissant there is no zero to one book review reason why progress should Lorsque limited to computers pépite Silicon Valley.
A startup is the largest endeavor over which you can have definite mastery. You can have agency not just over your own life, plaisant over a small and sérieux portion of the world. It begins by rejecting the unjust tyranny of Chance. You are not a lottery argent.
Equity can’t create perfect incentives, plaisant it’s the best way for a founder to keep everyone in the company broadly aligned.